For example: “Hi, we’re Headliner, and our app helps you add subtitles to video for free” should be on the screen for at least 4.5 seconds. Too large, and you won’t be able to fit enough words on the screen, and the video will feel clunky.ĭisplay text in short chunks of no more than two lines, and allow for a minimum of 0.3 seconds per word this will allow viewers reading at an average rate to complete the reading and comprehend the text before moving on to the next lines. Too small, and people won’t be able to see what you’ve written. The most common size for the main text is 16 pixel, while secondary text should be slightly smaller, around 14 pixels to ensure there is a visual distinction. Make sure the text is big and easy to read on mobile devices. Captions and subtitles help to capture the attention of viewers, boosting that watch rate up to 91%.
Videos with captions are on average watched 25% longer than videos without captions, with viewers clicking away after only watching 66% of un-captioned videos. When you add subtitles to video or audio, you also increase general viewer engagement. Without the addition of subtitles, you’ll be leaving a lot of potential audience members out and limiting your growth potential.
While visual forms of media like TV and movies are able to draw in deaf and non-native speakers with visual appeal, audio media like podcasts typically rely solely on just that, the audio. Many hearing individuals rely on captions to improve their comprehension of the content, and for international viewers and listeners, translated subtitles and captions are absolutely vital to allow non-native speakers to understand and consume your content, expanding your global audience. Graham Mudd, Director of Monetization Product Marketing at Facebook, says that as many as 40% of Facebook ads do not effectively communicate their message without captions, a key reason many podcasters and video creators have begun to include captions on their videos, and why you should too.Īlmost 30 million American adults are deaf or hard of hearing, meaning they require captions on all audible content. Why Add Subtitles to Video?ĭid you know that 85% of Facebook videos are watched with the SOUND OFF ? Because of this, video creators are forced into the position of needing to ensure their message comes across, even if the viewer isn’t listening to your content.
We offer users the chance to create short, promotional audiograms with just a few minutes of audio, or long-form videos so you can upload full episodes to video platforms like YouTube and Vimeo. With Headliner, promoting episodes of your podcast on various social media platforms is easy and straightforward, and you can have the videos made within minutes of new episodes being published. Also, did we mention that Headliner is FREE? To help podcast creators bridge the gap and expand their audience base, we’ve created a simple tool that practically (and literally!) makes videos for you. We understand that you specialize in audio, but that doesn’t change the popularity of video content. Headliner is an easy way to create videos to promote your podcast without needing to have an extensive video background. The fact is, people just prefer video, whether it’s a short video advertisement over a print ad, or a video trailer rather than a written review. Video is the best performing form of media universally across social media platforms, often attracting far more views, likes, comments, shares, and clicks than static images or plain text alone. Headliner is an app that makes creating promotional videos for your podcast super easy.
Rather than pay an expensive transcriptionist to do the job by hand, Headliner offers a free way to add subtitles to your podcast videos. When you add subtitles to video you can boost their already amazing performance and help attract a larger audience. Video might be the highest performing form of media, but that doesn’t mean that the written word is obsolete.